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We are working with Lands' End in its search for a VP of Digital Marketing based in Dodgeville, WI. Lands? End is a premier source of apparel and gear for women, men, kids and the home, sold by catalog, online, and at nearly 300 Lands? End Shops at Sears.
Since 1963, Lands' End has earned a reputation for quality, value and exceptional customer service embodied by one simple promise: ?Everything we sell is Guaranteed. Period.? Lands? End is a member of the Sears Holdings family of companies.
Position Profile:
As the Vice President of Digital Marketing you will mobilize the firm's very engaged consumer base, attract new customers and drive purchasing behavior through the use of all available digital techniques, including emerging platforms and technologies.
This is a pivotal role in developing and delivering the Lands? End and Lands? End Canvas business and marketing plans for the US Consumer Direct Business Unit. You'll lead the building of the firm's digital business including direct response programs, new customer acquisition, customer retention and engagement and web campaigns to grow the overall business by focused on the key business metrics of return on ad spend, demand, traffic, and site conversion, retention and engagement.
Responsibilities:
- Develop digital marketing plans to increase traffic and engagement with new, prospective customers,
- Building a ?best customer? program that enables consumers to become passionate brand advocates, while also driving cross-category purchases.
- Dramatically accelerate e-commerce sales, including programs with established and new e-tailers and strategic partners (affiliate partners and key external stakeholders across the app and digital publishing space, and industry experts).
- Lead the thinking for mobile platform development: Website content, e-commerce, partnership and community development, consumer research, marketing, and website technology
- Upgrade organizational capability in the digital area and seamlessly integrate digital marketing into each marketing program.
- Manage dedicated digital staff as well as overseeing a cross-functional team of web developers
- Actively partner and collaborate with cross-functional partners including key stakeholders, public relations, social media, creative, contact strategy, national advertising, go-to-market and campaign teams to ensure consistent message and focus across all consumer touch points.
- Partner to develop advertising strategies for this space that provide key insights, meaningful engagements and build the brand with the key consumer targets.
- Leverage the use of marketing analytics to provide insights and make recommendations to reach the consumer in new ways to improve marketing ROI recommendations and overall strategies.
Skills and Experience Requirements:
- 15+ years of marketing experience with at least 8-10 years digital experience with integrated media and marketing platforms that include experience in social, digital, and traditional marketing.
- Demonstrated experience with implementing digital marketing initiatives that will scale to support the requirements of a growing organization with multiple brands.
- Deep understanding of the digital environment and evolving tools and platforms used to improve online presence with excellent working knowledge of social media outreach strategies. Able to translate trends into brand right business opportunities.
- Strong leadership and consensus building skills, with a willingness to continually embrace personal and professional development.
- Prior experience leading and developing a team of internet/e-commerce professionals, as well as manage work across indirect reports and cross functional partners.
- Able to interact with all levels of the organization; must be able to articulate a vision and develop and deliver supporting marketing plans.
- Strong relationship builder both within the organization and with external partners.
- Comfortable working with ambiguity and change. Must be able to work in a fast pace environment.
- Bachelor Degree in Marketing / MBA preferred.
- Must exhibit a passion for the company?s Mission, Principles, and Values.
Applications for this position are being coordinated by Harry Joiner. To apply, CLICK HERE.? Candidates, please be sure to email Harry Joiner for a packet of market research and company / competitive intel that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.
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